branding sessions
small business content & portraits
As a Columbus, Ohio-based photographer, I love working with small business owners to create powerful images that will develop and deliver your brand personality. Strong visual content is shown to correlate directly with higher engagement, more inquiries, and lasting loyalty because it is rapidly processed and enjoyed by the brain. Furthermore, tapping into the human element of your business by showing who you are, personally, will allow people to genuinely relate to your brand, building lasting, emotional connections with potential clients and customers.
Why is this important? Consider this: People may be shopping for the product or service you offer, but they can probably find something similar elsewhere. If they are able to connect with you as the owner, that will make your products or services stand out, ultimately compelling people to invest in your business. In short, the thing that makes people choose your products over your competitors is YOU and your unique take on what you are doing, so it’s important to tell that story in full.
Before your shoot, we will work together to determine how we can best tell the story of your brand through imagery. During the session, we will implement this strategy. I may capture your creative processes, behind-the-scenes interactions, product development, aspects of your space, and anything else that will give a glimpse into who you are as a person and business. In the end, you will have a cohesive bank of images that will represent you and what you do to the fullest. What’s more, it’s increasingly valuable to work together regularly so you can continue to update your social media, website/blog content, and print material with fresh eye-catching, professional images.
If you are located in the Central Ohio area and are interested in a branding session for your small business, please contact me to get the ball rolling. I look forward to collaborating with you to help your business stand out from the crowd.
